STORYTELLING DAN MAKNA PADA IKLAN FIAT 500
Advertising activities have existed since the Greek and Roman times through verbal communication. In modern times advertising activities are practiced almost every time by large companies through mass media. These companies are willing to spend millions of dollars searching a way to create unique and creative ways to advertise. Besides advertisement must have an attractive appearance, the ad must also give a meorable impression that are easy to remember. One way to make ads easy to remember is to insert a story behind the visuals of the ad. Fiat is an Italian automotive company that inserts storytelling in Fiat 500 series adverts. With the brilliant minds of Dave Hill and his digital processing capabilities Fiat is able to produce a unique and interesting ad with the dual meaning of denotative and connotative through story.
 Kasian. 2008. Manipulasi dan Dehumanisasi Perempuan dalam Iklan. Yogyakarta: Ombak.
 D. Chandler. Semiotic: The Basic second edition. New York: Taylor & Francis, 2007.
 G. Ambrose. Basic Design 03: Typography. United Kingdom:AVA Publising, 2005.
 R. Bowdery. Copywritting Basic Advertising. United Kingdom:AVA Publising, 2008.
 S. Brierly. The Advertising Handbook. New York: Taylor & Francis, 2005
 Dewan Periklanan Indonesia. Etika Pariwara Indonesia. Jakarta: Dewan PeriklananI ndonesia,2014.
 C. Hackley. Advertising & Promotion:Communicating Brand. California: SAGE publications, 2005.
 A. Kusrianto. Pengantar Desain Komunikasi Visual. Yogyakarta:Andi,2008.
 B. Long. Complete Digital Photography. Boston:Charles River Media, 2007.
 L. J. Moleong. Metodologi Penelitian Kualitatif. Bandung: PT. Remaja Rosda Karya, 2011.
 Y. Piliang. Semiotika dan Hipersemiotika. Bandung: Matahari, 2012.
 D. Prakel. The Visual Dictionary of Photography. United Kingdom : AVA Publishing, 2010.
 D. Sihombing. Tipografi dalam Desain Grafis. Jakarta: PT. Gramedia, 2002.
 M. Shaw. Copywriting Successful writing for design, advertising, and marketing. London: Laurence King Publishing Ltd, 2009.
 Sugiyono. Memahami Penelitian Kualitatif. Bandung : Alfabet, 2005.
 M. Tungate. Adland a Global History of Advertising. Philadelphia: Kogan Page,2007